Online marketing, AKA internet marketing, simply refers to making your product or service you render visible to people on the internet.
According to broadbandsearch research, 73% of the world’s population uses Facebook (8.2 billion people). If perhaps you’ve been making little or no sales, this is because you are not taking advantage of internet service or are not doing it the right way. In this article, you will learn all you need to know about internet marketing and how you can use it to skyrocket your sales.
Do I Need Internet Marketing Service?
Yeah, this is a question many business owners ask, especially small business owners. You may feel there is no need to use internet marketing services for your business because it’s still small, or perhaps, you feel people won’t patronize you.
However, if you want fast business growth, you need to start taking advantage of the internet marketing services I will be showing you today.
Get comfortable, and let’s start. It’s time to grow; it’s digital marketing time.
Who Needs Internet Marketing Services
Regardless of what you do or what you sell, some people are in need of it on the internet. You may be a store owner (virtual,e.g., Shopify, Etsy, etc., or physical store), or perhaps a freelancer. The best place to get more potential clients/buyers is on the internet, which I will show you how in this article.
Types of Internet Marketing Services.
There are various digital marketing services; while some are more effective than others, your location is essential in making a particular internet marketing service work. For example, email marketing will likely be effective in a country whose economy does not yet reach the tier 2 level, such as Nigeria.
Nevertheless, I will walk you through the most effective internet marketing service in this article. To make sure we are on the same board, below are the types of internet marketing services.
- Social media marketing
- Email marketing
- Sponsorship
- Paid advertising
- Seo
- Ads
- Blog
I will explain how you can use each of the above internet services and how you can use it to generate more sales and attract more potential clients.
Social Media Marketing
According to backlinko, %50.64 of the world population (7.82 billion) uses social media. This is a clear indication that social media marketing is an effective internet marketing service.
See social media platform as an open market, where you can advertise what you do or sell.
Now the question is, how can you run successful marketing on a social media platform? I have seen many people who run ads on social media platforms without getting conversion and having zero ROI.
The below are steps to having successful marketing on social media platforms.
Know your audience: Social media platforms are like a small village composed of people from different races, beliefs, etc. This means, what you do or what you sell won’t be meant for everyone.
As a case study, someone who sells Tofu meals, which are Chinese food, should only target Chinese audiences.
And thanks to giant social media platforms, such as Facebook, Instagram, Twitter who have made targeting specific locations easy.
Know their gender: There are types of services or products that both genders won’t require. Specify their gender, and you will be able to tailor your marketing on social media well.
Know their interests: what are their interests? Knowing this will make your social media marketing more effective.
Having known this, you may ask, how can you market what you do on social media? Relax, and let me show you how you can do this.
Ads: ads have made marketing on social media productive if you know how to play your game. With social media ads, you will be able to target your ads, to those interested in it.
This means you can be in the UK and target your ads to Nigerian audiences and vice versa. This is a way to make your ads productive and ensure you get a good ROI on your ads.
However, if you find social media ads a daunting task, you can hire us at adextsrategy to do professional social media marketing for your brand, business, etc.
Email marketing: E-mail refers to electronic mail; marketing refers to a strategic way of convincing people to buy your product.
Combining these two, email marketing can be defined as a strategic way of convincing people to buy your product via electronic mail. In addition, you can as well make use of it to sell the service you render. According to Forbes, email is still one of the most effective internet marketing services out there.
You can read the complete guide on how to use email marketing services on this page.
Sponsorship: You can promote your product or service you render via a public figure or verified page on social media. This will make your product easily noticeable.
Have you ever wondered why big brands pay millions of dollars for sponsorship? This is because they are getting a good conversion from it.
You can start by looking for big brands or public figures on social media, reach out to them and discuss with them about your product or what they do, and they will tell how much they charge and their requirements.
Paid advertising: Have you ever visited a blog, and you see an ad being displayed, either at the top or the bottom of the blog? Yes, that’s paid advertising.
When it comes to paid advertising, you have to buy ad space on a blog with much engagement. This has proven to be an effective internet marketing service. You can s; start by looking for bloggers or marketers that are in your niche and discuss with them. How much they will charge depends on the audience.
Ads: We all come across ads daily. If you want fast business growth, you should start by running ads.
What are ads? Ads refer to advertisements. When you visit blogs, you will see various ads similar to your interest or based on what you have previously searched for being displayed to you. The most effective types of ads you can run, according to webfx.com are
- google ads
- Facebook ads
- Pinterest ads
- Instagram marketing
- Linkedin marketing
- Snapchat marketing
Nevertheless, it will be a daunting task if you want to handle all aspects of your marketing; nevertheless, there is a piece of good news. At adexstrategy, we can help you handle all aspects of your marketing. We are experts in running viral promotions on social media.
Blog: Having a blog where you can discuss everything about your product or the service you render is a good internet marketing service. You wonder why?
With a blog, you will tell your audience what your product/service is, its benefit, how they can get it, and what they stand to gain by patronising you.
The sweet part is that you can have an e-commerce blog where people can order your product or service and deliver it to them.
Sound enticing? Let’s do this for you or read our guide on how to create a responsive blog here.
SEO: This simply means search engine optimization. It’s a way of making your product or service visible to search engines. Setting up SEO for your business or brand may take time. Nevertheless, it’s an excellent means of internet marketing service. Read this our gi guide on how to set up SEO for your business, brands, etc.
Final thought
The internet has become one of the best arenas to market your goods or the service you render. Many business owners are frustrated and complaining of low sales because they are not utilizing the advantage of internet marketing services.
As from now on, no more low sales or low revenue. It’s time to grow, it is digital marketing time.